Developed campaigns aligned with key commercial seasons to boost engagement, conversions, and B2B leads.
Client Gourmet Gift
Services Brand Strategy · Creative Development · Video Production · Paid Media (Meta & TikTok) · PR & Influencer Marketing · Conversion & Lead Generation
Timeline 2024–2025
Gourmet Gift is a premium gifting brand offering curated gastronomic experiences for the B2B market, including fine wines, artisanal chocolates, and elegant gift boxes. The challenge was to increase brand awareness in a competitive premium segment while improving performance during peak corporate gifting seasons
We partnered with Gourmet Gift to strengthen their brand presence and drive measurable growth through strategic communication, creative storytelling, and performance-focused marketing initiatives.
Developed the brand platform and creative concepts to build a clear and engaging brand identity.
Created high-quality video content and campaign assets to support marketing and storytelling efforts.
Managed paid media campaigns and optimized strategies to improve conversions and generate qualified leads.
The strategy focused on blending emotional brand storytelling with performance-driven marketing to build a strong connection with the audience while driving measurable business results.
Introduced the concept of “The Gift Chef” to highlight the founder’s story and create a more personal brand connection.
Used a mix of paid media, influencers, and PR to maximize reach and strengthen brand visibility.
Focused on video-led creative content to deliver engaging and impactful brand communication.
Developed campaigns aligned with key commercial seasons to boost engagement, conversions, and B2B leads.
A year-by-year execution approach combining brand storytelling, awareness campaigns, and performance-driven acquisition across key seasonal moments.
The first phase introduced the brand platform through founder-led storytelling.
Execution included:
Results:
In 2025, our action plan was built around four key initiatives, with Easter and Christmas communications being the most impactful, given their significant contribution to overall business performance.
Results:
Across two Christmas seasons and one Easter cycle, the collaboration delivered:
This project shows how integrated brand building and performance marketing can transform a seasonal business into a scalable premium brand. By combining founder-led storytelling with data-driven campaigns, Gourmet Gift achieved both brand growth and measurable commercial impact.