ADP Romania
Building a consistent employer brand strategy through integrated communication, digital campaigns, and large-scale internal events.
Building a Consistent Employer Brand Strategy
Building a strong, long-term employer brand for ADP Romania through an integrated and consistent strategy.
- Designed a sustainable employer branding strategy to compete effectively in a highly competitive talent market while supporting long-term growth.
- Strengthened recruitment and retention by establishing a credible, authentic employer value proposition that resonates with top talent.
Long-Term Employer Branding Partner
We act as ADP Romania's long-term employer branding partner, ensuring clarity, consistency, and impact across all communication touchpoints.
Strategic Direction
Defined and evolved a coherent employer brand roadmap year after year.
Integrated Communication
Aligned digital, PR, leadership, and internal messaging into one unified narrative.
Experience Alignment
Connected external employer messaging with real employee experience.
Four Strategic Pillars
We developed a three-year integrated communication framework, built around continuity and progression:
Time Consistency
Focused on long-term brand continuity instead of short-term or one-off campaigns.
Media Integration
Executed a unified strategy across paid, owned, and earned communication channels.
Strategic Platform
Positioned employer branding as a long-term business strategy, beyond recruitment needs.
Growth Evolution
Gradually moved from awareness to stronger credibility and market authority.
Year-by-Year Breakdown
A year-by-year execution approach combining external visibility, internal engagement, and consistent employer brand communication.
Establishing the Employer Brand Foundation
In 2023, we officially launched our communication campaign for the first time. It had two main objectives: increasing ADP's brand awareness in Romania and obtaining the Top Employer Branding certification.
- Integrated digital and outdoor campaigns
- Performance-driven online communication supporting recruitment
Strengthening Consistency Through Culture & Engagement
Communication focused on both external visibility and stronger internal engagement, having two main directions:
- Metro Exposure
- Advertorial communication in the largest business publications in Romania
However also in 2024, we also leaned more toward internal communication, focusing on employee- and culture-driven storytelling. We created a series of employee videos (short employer branding videos)
In 2024, we also began our collaboration with ADP Romania in the events area. We delivered two major internal events designed to strengthen culture and employee engagement.
- For the October 2 2024 Town Hall, we provided the full technical setup and video production support, ensuring a seamless experience and high-quality content assets for further internal use.
- The highlight of our collaboration was the annual Christmas Party on December 5, 2024 — a large-scale event for over 600 employees, fully managed and produced by our team. We handled the end-to-end organization, transforming the event into a high-impact celebration of performance and team spirit.
Consolidation Through Leadership & Integrated Visibility
In the third year, the employer brand was further consolidated by integrating leadership communication and premium business visibility into the same narrative.
Digital & outdoor campaigns communicating the third consecutive Top Employer certification
Strategic PR campaign announcing Claudio Bode as General Manager of ADP Romania - Integrated media presence across top-tier business press Forbes special project, including:
- Participation in Forbes CEE Forum 2025
- Cover appearance in Forbes magazine
- Editorial content and social media amplification
Measurable Results, Lasting Impact
Over three years, the integrated approach delivered measurable results, strengthening employer brand consistency, credibility, and organizational visibility. These outcomes supported both internal culture alignment and long-term recruitment impact.
- A consistent employer brand narrative maintained over three consecutive years
- 3 consecutive Top Employer certifications
- Strong alignment between external employer branding and internal culture
- Increased engagement and recruitment support
- Elevated leadership visibility through integrated PR and premium media
Integrated Communication Over Time
This project demonstrates how integrated communication, sustained over time, builds real employer brand equity. By maintaining strategic ownership and continuity across three years, we helped ADP Romania create a durable, credible employer brand, aligned with both business objectives and employee experience.
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