Agricola
From slow to best-in-class: a performance migration that rewrote the benchmark for Romanian FMCG brand websites.
From 13 MB to Best-in-Class Performance
Despite Agricola's strong offline brand presence, their website was underperforming technically — directly affecting search rankings and user trust.
- Total Blocking Time exceeded 1 second — the page was unresponsive for over a second after loading
- Cumulative Layout Shift of 0.345 — well above Google's "good" threshold of 0.1, causing visible element jumping
- Largest Contentful Paint at 2.46 seconds — users waited nearly 2.5 seconds to see main content
- Page weight of 13 MB on key product category pages — unusually heavy for a content site
Core Web Vitals Transformation
All measurements taken via Google Lighthouse and WebPageTest. The results placed agricola.ro in the top tier of Romanian brand websites.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Largest Contentful Paint | 2.46 s | 0.7 s | +72% |
| First Contentful Paint | 2.15 s | 0.6 s | +72% |
| Total Blocking Time | 1.03 s | 0 ms | +100% |
| Cumulative Layout Shift | 0.345 | 0.003 | +99% |
| Lighthouse Performance Score | — | 97 / 100 | Top Tier |
End-to-End Technical Migration Partner
We planned and executed a full website migration with performance as the primary success metric — treating every variable as part of an interconnected system.
Technical Audit
Comprehensive pre-migration analysis of hosting, assets, render-blocking resources, and image delivery pipelines.
Infrastructure Evaluation
Hosting and server configuration review to ensure optimal response times and scalability.
Core Web Vitals Monitoring
Post-launch monitoring setup to maintain performance standards and catch regressions early.
Performance as a Discipline
Performance optimization is not a toggle — it is a discipline. We approached the migration with a structured technical audit phase, followed by implementation that treated page weight, render-blocking resources, image delivery, and server response time as interdependent variables.
- Hosting and infrastructure evaluation — server response time optimization
- Asset optimization and delivery — compression, caching, and CDN strategy
- JavaScript and CSS audit — eliminating render-blocking resources
- Image pipeline restructuring — format optimization and responsive delivery
- Core Web Vitals monitoring setup — post-launch tracking and regression alerts
Technical Excellence as a Brand Signal
A Lighthouse Performance score of 97/100 places agricola.ro in the top tier among Romanian brand websites. Most major e-commerce and corporate sites in Romania operate well below this level. The improvements directly benefit organic search rankings, as Core Web Vitals are a confirmed Google ranking factor — turning technical performance into a competitive advantage.
Let's Talk Performance